As I lay on the sun deck, tanning and scrolling through my Twitter feed (typical summer afternoon behavior), I stumbled upon some great information about the #AmericanMediaMom via @NielsenWire.
An iPhone screen shot is best I could do
I couldn't help but log into my Weebly app and give my two sense on these great trends. Though I'm obviously not a mom myself, this is perhaps my favorite demographic to study. So how can we explain these trends? There's so much here we can talk about and I can't help but think back to my Social Media and the End of Gender post.
It's no surprise that women, particularly moms, are taking over the social media sphere (on their tablets). Between being the ultimate multitasker on the home front to having a successful career, moms are by far the busiest, not to mention the most talented and admirable, group of people on the planet. So how do we reach them and tap into this opportunity-filled market?
The American Media Mom is mobile, therefore we have to be mobile too (and by "we," I'm referring to marketers). We shouldn't be surprised that moms are always available through some electronic device, so the first strategy for any company is to have your business on a mobile application. A tablet application in addition to a mobile app would be ideal, assuming a company has the necessary funds - like I said, that would be the ideal situation. The American Media Mom is a multi-faceted demographic in that there is much potential to reach other demographics, particularly children. Children are playing with tablets almost as much as their moms are, and regardless of tough economic times, children are still the number one group unaffected by an ever-changing economy (via NY Times article).
The American Media Mom is mobile, therefore we have to be mobile too (and by "we," I'm referring to marketers). We shouldn't be surprised that moms are always available through some electronic device, so the first strategy for any company is to have your business on a mobile application. A tablet application in addition to a mobile app would be ideal, assuming a company has the necessary funds - like I said, that would be the ideal situation. The American Media Mom is a multi-faceted demographic in that there is much potential to reach other demographics, particularly children. Children are playing with tablets almost as much as their moms are, and regardless of tough economic times, children are still the number one group unaffected by an ever-changing economy (via NY Times article).
The alternative (at least for small companies) to having your business available on mobile application would be to have pages on Facebook and Twitter (obviously) as well as Pinterest, with these sites being the bare minimum of any social media campaign. Judging by the above image, Pinterest is the must-be place for moms, which means naturally it's a must-be place for businesses who have a product to show off. Pinterest creates trends, which creates buzz, which means that people are talking about you. So in order to be a truly successful business (at least for those who have American Media Moms as part of their target demographic), give these women something to pin (for Pinterest), something to tweet about (for Twitter), something to blog about (for the moms who somehow find time to blog during their busier than busy lives), and something to brag about (for Facebook aka "Bragbook"). The American Media Mom is a powerful demographic, comparable (some even synonymous) to the Millenial woman, giving them a great deal of influence over social media, and ultimately over consumerism.
Sources:
Tweets from https://twitter.com/#!/NielsenWire
http://www.nytimes.com/2009/03/17/business/media/17adco.html
For more information on marketing to moms, check out the mecca of information about this topic, Maria Bailey's blog, "Marketing to Moms." Maria Bailey is the founder of BSM Media, a marketing and media firm that specializes in this demographic.
Tweets from https://twitter.com/#!/NielsenWire
http://www.nytimes.com/2009/03/17/business/media/17adco.html
For more information on marketing to moms, check out the mecca of information about this topic, Maria Bailey's blog, "Marketing to Moms." Maria Bailey is the founder of BSM Media, a marketing and media firm that specializes in this demographic.
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